Sr. Manager, CA Segment Measurement & Insights Lead (Waterloo)

The Sr. Manager, Measurement & Insights lead for CA Segment is a senior leadership role within the Global Digital Marketing organization. The Sr. Manager of Canada Measurement & Insights would be responsible for standardizing digital measurement framework, end-to-end marketing intelligence enablement and analytics engineering to accelerate digital sales growth, strengthen customer experiences, optimize brand performance, and improve distribution outcomes for Manulifeu2019s Canada segment as a global SME. This role leads and develops a high-performing team of digital analysts, marketing analysts and analytics engineers, setting standards for analytical rigor, experimentation excellence, and trustworthy insights. The position also serves as a strategic partner to Segment Marketing, Digital, Distribution, CX, Product and regional business leaders, ensuring digital analytics translates into measurable business value, smarter investments, and market-ready playbooks. The position measures marketing programs and help grow marketing commercialization, and contribute to a data community within Manulife (Data Office, AI, and BI teams) to augment digital experience data with offline and other data sets for accessible, connected and reusable data **Position Responsibilities:** **_Measurement Strategy & Frameworks_** Build and implement advanced measurement methodologies (incrementality, attribution, experimentation, MMM, cross-channel frameworks) Develop end-to-end measurement strategies, measurement roadmaps, and KPI standards for specific segment _Shape how advertising teams measure marketing effectiveness across ecosystems, including AI-powered platforms_ **_Insights & Analytics Leadership_** Translate complex data into clear, compelling stories, visualizations, and executive-ready narratives Perform data extraction, modeling and analysis using SQL/Python and large datasets Generate actionable recommendations that influence segment CMO and business / marketing leaders **_Segment Stakeholder Partnership & Thought Leadership_** Serve as the primary data, marketing measurement, and attribution advisor to senior marketing and business leaders Own senior-level relationships and guide digital strategy roadmap Partner with cross-functional teams (marketing, product, sales, engineering, IT), providing with insights and building connected marketing data products Represent GDM and the organization to share emerging trends and best practices in marketing intelligence Drive internal education, evangelizing measurement capabilities and insights frameworks. **_People Leadership for the Segment Measurement & Insights Team_** Lead a dedicated team of analysts and managers (often dedicated to individual lines of business) Manage intake and team capacity for all segment personalization use-cases and marketing measurement Coach on technical depth, insightfulness, and the business storytelling Develop talent, performance, and long term high performing team structure **_Thought leadership on Data Analytics Engineering and Marketing Data Science_** Lead the Databricksu2011first marketing data architecture practice to build a scalable measurement foundation powering marketing reporting, attribution, and executive insights. Support Data Office building goldu2011layer semantic models for funnels, journeys, and distribution analytics in partnership Ensure robust data contracts and highu2011quality event tracking across web, app, and serveru2011side sources. Advance predictive, causal, and optimization analytics to drive marketing performance and personalization. Build forecasting, attribution, and optimization models (ARIMA/Prophet, MMM/MTA, budget/channel optimization) using Python and PySpark. Deploy feature stores and batch/streaming scoring pipelines, writing predictions back to Databricks and activation platforms like Adobe RTCDP **Required Qualifications:** 15+ years in marketing/digital analytics, BI insights, or data science with demonstrated cross-functional leadership experience. Deep expertise across segments-aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python based Data Science. Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and Adobe Analytics. Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries. 10 years of experience in leading analysts / BI developers / analytics engineers / data scientist, providing technical direction, mentorship, and prioritization. Familiarity with Adobe Analytics, Adobe Journey Optimizer and Target activation and outcome feedback loops. **Key Competencies** Strong data storytelling, insight synthesis, and executive-ready communication Stakeholder influence and change management, especially across marketing, digital engineers, and Mar Tech Deep experimentation mindset, measurement discipline and ROI orientation Demonstrated ownership, bias for action, and comfort with ambiguity. Analytical rigor and systems thinking across data, measurement and modeling layers. Analytics engineering, and Python modeling would be plus **Success Metrics** Driving measurable gains in conversion, retention, brand lift, and channel efficiency via effective dashboard and actionable insights Adoption of unified KPI frameworks and incrementality measurement for hyper personalized marketing communication Executive decisions informed by trustworthy dashboards, models, and narratives Validated standardized measurement across initiatives, scaled playbooks and test learnings High performing team building and empowerment Shifting focus from ad-hoc reporting to AI-empowered Insights via self-serve reporting automation **_When you join our team:_** As part of our global team, weu2019ll support you in shaping the future you want to see. Weu2019ll empower you to learn and grow the career you want. Weu2019ll recognize and support you in a flexible workplace where well-being and inclusion are more than just words. \#LI-Hybrid The role being advertised is an existing vacancy. **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera mu00e1s fu00e1cil y a vivir mejor. Para obtener mu00e1s informaciu00f3n acerca de nosotros, visite . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retenciu00f3n de talento, el ascenso y la remuneraciu00f3n, y administramos todas nuestras pru00e1cticas y programas sin discriminaciu00f3n por motivos de raza, ascendencia, lugar de origen, color, origen u00e9tnico, ciudadanu00eda, religiu00f3n o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientaciu00f3n sexual, caracteru00edsticas genu00e9ticas, condiciu00f3n de veterano, identidad de gu00e9nero, expresiu00f3n de gu00e9nero, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajaru00e1 con los solicitantes que requieran una adaptaciu00f3n razonable durante el proceso de solicitud. Toda la informaciu00f3n que se haya compartido durante el proceso de solicitud de adaptaciu00f3n se almacenaru00e1 y utilizaru00e1 de manera congruente con las leyes y las polu00edticas de Manulife/John Hancock correspondientes. Para solicitar una adaptaciu00f3n razonable en el proceso de solicitud, envu00edenos un mensaje a . **Referenced Salary Location** Toronto, Ontario **Modalidades de Trabajo** Hu00edbrido **Salary range is expected to be between** $92,900.00 CAD - $142,900.00 CAD Los empleados tambiu00e9n tienen la oportunidad de participar en programas de incentivos y recibir una compensaciu00f3n vinculada al rendimiento empresarial e individual. El salario real variaru00e1 segu00fan las condiciones del mercado local, la geografu00eda y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educaciu00f3n/formaciu00f3n. Si solicitas este puesto fuera de tu ubicaciu00f3n principal, por favor escru00edbenos a para conocer el rango salarial correspondiente a tu ubicaciu00f3n. Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontolu00f3gicos, de salud mental, oftalmolu00f3gicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopciu00f3n/subrogaciu00f3n y bienestar, y planes de asistencia al empleado/familiar. Tambiu00e9n ofrecemos a los empleados admisibles varios planes de ahorro para la jubilaciu00f3n (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educaciu00f3n financiera. Nuestro generoso programa de tiempo libre remunerado en Canadu00e1 incluye feriados, vacaciones, du00edas personales y du00edas por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se estu00e1 postulando para este puesto en los EE. UU., pu00f3ngase en contacto con para obtener mu00e1s informaciu00f3n sobre las disposiciones relativas al tiempo libre remunerado especu00edficas de EE. UU. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement ( . Apply on Kit Job: kitjob.ca/job/2ovkum