Social Media and Marketing Manager, Stouffville

**About Betz Pools** Since 1945, Betz Pools has been Canada’s trusted leader in building and servicing premium pools and spas. With a reputation for excellence, innovation, and customer care, we are committed to delivering a best-in-class experience at every touchpoint. We’re growing, and we’re looking for talented people to grow with us. **Key Responsibilities** **Social Media & Reputation** - Own and manage TikTok, Instagram, and Facebook accounts, ensuring consistent and engaging content aligned with Betz’s premium brand. - Develop and execute content calendars, seasonal promotions, and storytelling campaigns. - Monitor and respond to Google Reviews with professionalism and timeliness, ensuring a positive brand perception. **Marketing & Campaigns** - Develop integrated marketing campaigns (digital + offline) to promote seasonal services, new offerings, and premium brand positioning. - Work with leadership to design promotional materials, advertisements, and event campaigns. - Collaborate cross-functionally (Service, Sales, Construction) to ensure marketing efforts support revenue growth targets. **Customer Communications** - Create and manage customer email campaigns that highlight services, promotions, and seasonal programs. - Ensure messaging is brand-consistent and customer-centric. **Website & Digital** - Implement website changes and updates, keeping service offerings, promotions, and key pages fresh. - Ensure website and campaigns are optimized for lead generation. - Stay current with digital marketing and pool industry trends to propose innovative ideas. **Analytics & Reporting** - Track KPIs such as engagement, reach, conversions, campaign ROI, and review ratings. - Provide regular reporting to leadership with actionable recommendations. **Qualifications** - Bachelor’s degree in Marketing, Communications, or related field (preferred). - 3–5 years of experience in social media, digital marketing, or brand management. - Strong writing, editing, and creative design sense. - Experience with digital marketing tools (email platforms, website CMS, analytics dashboards). - Demonstrated ability to balance creativity with measurable results. - Excellent collaboration and communication skills. **What We Offer** - Competitive salary: $60,000–$70,000 per year. - Comprehensive benefits package. - The opportunity to shape the digital and marketing strategy of a premium, established brand. - A collaborative team environment, grounded in our CLEAR values: - - **Communication** – open, honest, and respectful exchanges. - **Learning** – continuous growth and development. - **Engaged** – being present, committed, and proactive. - **Accountability** – ownership of actions and results. - **Respect** – treating colleagues, customers, and partners with professionalism and care.