Sales Coordinator, Wellington (Elora)

Location:

Ayr, ON, Tavistock, ON Type of Employment:

Full-Time

Premier Equipment is the largest full‑service John Deere dealership in Ontario specializing in agriculture, lawn, golf and commercial grounds care and compact construction equipment. With heritage dating back to the 1950s, our organization has grown through the decades bringing to life John Deere's commitment to customers of qualityand innovation.

Premier proudly serves Ontario with 20 locations, offering a robust parts inventory and over 190 technicians able to provide service and maintenance. Our Purpose statement is“To be the best part of our customer’s day by improving their business and lifestyle.”

We appreciate that customers have many options when it comes to who they select to meet their equipment and service needs– be it for their business (farm, golf, landscape or compact construction) or for their lifestyle (lawn, garden, home and workshop). When customers call on Premier Equipment it is because they have a problem or need they require assistance with – could be an equipment or technology need, or a repair or service need. Whatever the circumstance, we challenge our staff to be the “best part of their customer’s day” by effectively providing them with quality products and exceptional service to meet needs and make their business more productive or their tasks around their home or property more efficient or enjoyable.

We offer competitive wages, a competitive benefits package, RSP matching and Profit Share along with many other perks. As an essential business, we offer secure employment with an engaging team atmosphere!

It’s an exciting time to join Premier – Come Grow With Us!

Purpose The Sales Coordinator supports the sales team by coordinating sales‑related activities and ensuring that the sales process runs smoothly. This role involves handling a range of administrative and clerical tasks, communicating with various departments, and providing exceptional customer service to both internal and external clients.

Responsibilities

Collaboratively works with a team of Sales Professionals, assisting with the entire sales process from the handshake through to deal completion.

Sources equipment to meet the requirements of retail sales with customers.

Monitors FDD (Factory Delivery Date) of equipment orders, communicates dates and any changes to Sales Professionals.

Issues purchase orders to the Sales Team for the procurement of extended product lines.

Arranges all internal transfers and transportation of equipment between store locations, as well as the trucking required for the final delivery of products to customers.

Adds used trade equipment into the dealer business system as part of the trade evaluation process.

Oversees the Sales in Progress process, supported by the Sales Manager, ensuring the Sales Professionals are timely in the processing of sales deals.

Completes various data entry tasks on behalf of the Sales Manager, including extended warranty quoting and special discount applications.

Collects and records all rental, loaner and demo paperwork for the Sales Department.

Finalizes all deal information and details with Sales Professionals; verifies costings, bonuses, and backup documentation then submits package to the administration office for processing and invoicing.

Reviews all Finance and Lease documentation for accuracy and completeness.

Handles customer inquiries, resolves issues, and maintains customer satisfaction. Also updates and maintains customer records with John Deere, Operations Centre, and internally.

Understands and respects the duty of confidentiality.

Carries out all other related duties as assigned or required.

Experience, Education, Skills and Knowledge

Experience in managing multiple projects simultaneously, ensuring that deadlines are met and quality standards are maintained, including prioritizing tasks and managing time effectively.

Proven experience in sales coordination, administrative, or support role, ideally within a sales or customer service environment, managing schedules, coordinating activities, and handling administrative tasks efficiently.

Experience in effectively communicating with various departments, such as Sales, Parts, Service, and Administration, to ensure smooth operations and coordination.

Proficiency in using CRM software, sales management tools, and MS Office Suite (Excel, Word, Outlook). Experience in maintaining accurate sales records, generating reports, and analyzing sales data.

Demonstrated ability to work collaboratively with a team of Sales Professionals, providing support and assistance throughout the sales process, including experience in team meetings, sales strategy sessions, and inventory assistance.

Experience in identifying and resolving issues that may arise during the sales process, such as handling unexpected changes, addressing customer complaints, and finding solutions to logistical challenges.

Experience within the Turf, Landscaping or Agricultural industry would be advantageous, including an understanding of industry‑specific sales practices, regulations, and customer expectations.

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of our recruitment process. If you are contacted to arrange an interview, please advise us if you require an accommodation.

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